Marketing general manager of the III Life- Reflections on a career manager.doc

 PAGE \* MERGEFORMAT 13 Marketing general manager of the III Life: Reflections on a career manager Again and again the fate of the manager’s impact people’s nerves: the first generation of Ni Run-feng, LI Jing-wei, Zhao Xian, Chen Rongzhen who have second-generation Lujiang Hua, Wu Shihong, Wang Zhidong, Wan Jianming, Yao Ji-Qing, Li Hongfeng are the third generation Li Hansheng, Xian-Feng Zhou had. Despite their age difference, those in power at different times, with the ‘boss’ last goodbye scenes are strikingly similar! They had lead times coquettish, they had Beishou media attention, and their acts and ideas have become a landmark event in business development, they have influenced millions of Chinese professional managers and the public. Frequent appearance in the public media professional managers are mainly two categories: Marketing Manager (as director of marketing, marketing general manager, CMO, chief marketing officer, represented by hereinafter referred to as CMO) and corporate managers (as General Manager , CEO, CEO, represented by hereinafter referred to as CEO). In both the core of managers, there is to manufacture / production director, Chief Financial Officer (CFO), Human Resources Director, Chief Executive Officer, cultural director, Information Officer (CIO) for the other management functions on behalf of the manager (hereinafter short CXO), but their relative concern index was clearly ahead of the previous two types of managers to be low-key, although many companies of their actual power or influence over the previous two types tend to managers. This article explores the marketing, general manager of the ‘III life’, that is, CMO’s past, present and future. Why choose CMO for the specimens do? In marketing, general manager of the body were all concentrated in a marketing battle and struggle trajectory (the past), the survival and development of any business must play a role in the management of institutions (now), while these people may o