Marketing a hundred years (middle).doc

 PAGE \* MERGEFORMAT 11 Marketing a hundred years (middle) 20th century is the century of rapid growth of wealth, national companies to fight for the throne in the development and market competition, marketing, real innovation and one after another brilliant idea out of stacked, it is wow, I really can be described as ‘Baxianguohai, recount’. Among a hundred years, the world’s countless examples of brilliant marketing, it is difficult to make a statement, we are in this limited space, trying to choose one of the earliest and the best and most influential marketing innovation of the fruit, slightly Comments, and we Sharing. Ford: to make auto consumption Popular Today, vehicles have become the important part of business culture. However, in the 20th century, automobile production capacity in the United States is very limited, expensive cars only a few privileges. Who gave the Americans into the car kingdom? Who is the automobile consumption to become an important content of American public life? The beginning of the 20th century, the car is hand-crafted by skilled workers, high cost and hence the price hard to drop in car ownership is a status symbol, is the prerogative of the minority. Ford believes that high prices hinder market development, Ford’s contribution was that he was the car into a commodity. Ford used mass production to achieve this, they created the first automobile assembly line, conveyor belt system greatly save workers time and reduce the cost and price. In order to meet the market demand for large cars, Ford used the time quite competitive marketing strategies, products, only to produce a model that only produces T Model; only one color to choose from, it is black. Black T-Model is almost synonymous with the car. This point, almost all the classic case of MBA education. This has the advantage of Ford’s able to produce the final cost, with the lowest price to consumers vehicle. Model T almost changed the American way of life in the future, so