Marketing executives happy meal - to win - to solve business and the brands marketing challenges Du Hougan.doc

 PAGE \* MERGEFORMAT 4 Marketing executives happy meal - ‘to win - to solve business and the brand’s marketing challenges’ Du Hougan Although I am usually the study of marketing as a hobby, but for a long time did not visit a bookshop, going to a bookstore in today’s leisure accidentally saw the renowned marketing expert Mr. Li Hailong’s ‘win - to solve business and brand marketing problem’, could not help but read through some of dozens of pages, and then readily buy home, in one breath to read it. Domestic sales of books are four categories: The first is the classic translation of Western marketing, mainly some advanced marketing concepts and well-known multinational success stories, these books tell the truth, is to broaden horizons and improve the theoretical foundation, but practice and There is no direct impact, again read more no less dramatic; second category is a hodgepodge of Chinese-made, many authors have a book out of the book in order to put together a number of things at home and abroad advanced together, like a hodgepodge, not their true point of view, Such is not the soul of the book the reader can only be a waste of time. The third category is academic books, generally from some well-known institutions professors seem wishy-washy, ideas and case studies are seriously lagging behind in China’s marketing practices, the marketing of these books to read for entry. The fourth category is Shi Zhanpai books, the authors are generally at the enterprise level or the well-known consulting firm engaged for many years, they will learn both Chinese and Western, but the main thing is can be found in practice, many new problems and propose constructive ideas, these books suitable for marketing middle and senior management staff to read Lee’s book belongs to the class. Marketing Practice is a results-oriented work, no one likes flashy things, hoping to be inspired from the book, to be guided in practice. Study of theory is the work of university professors