Marketing 3.0- thinking about the why.doc

 PAGE \* MERGEFORMAT 5 Marketing 3.0: thinking about the why Invited to participate in lt;lt; Journal of Marketing gt;gt; the media Annual Meeting held in the Guangzhou Star River cruise ship, with many of the participating marketing gurus share the concept of marketing 3.0. Professor Philip Kotler’s Marketing 3.0 theory, modern marketing is the marketing success of marketing, is from the past focus on product differentiation, the surface of the needs of consumers, promoted to the needs of customers spirituality, the depths of the hearts of consumers resonate 3.0 concept mentioned a new era of marketing success. With the advancement of technology and economic growth, the quality of our lives are constantly raise up, we broadly in line with the requirements defined by the Maslow hierarchy, we demand a lot of things, things, by the appearance of the original product features demand, and gradually raised to the satisfaction of the mental and spiritual aspects. since 1996, Motorola introduced the first affordable lightweight mobile phone, mobile phone for its convenience of mobile communication, fast to meet the communication needs of the public, and to become the past two years the fastest growing commodity However, since 2007, Apple introduced the iPhone, iPhone to Apple fans its significance not only to meet the demand for the appearance of the mobile communications, more meet the psychological needs of their fashion, trend, or , it is difficult to understand why there are other mobile phones Apple fans, but also willing queuing through the night waiting for the purchase of a new Apple phone even Apple phone all the way from the iPhone, iPhone2, iPhone3, iPhone4, iPhone5, loyal Apple fans We also join in all the way, even if the old iPhone still has the function of mobile communications, but still can not stop Apple fans to buy the new iPhone, the footsteps of Apple fans, iPhone has already gone beyond the basic meaning of the original mobile communication to