Marketing Forum Asia-Pacific financial services from the Chinese development of Financial Services Marketing.docVIP

 PAGE \* MERGEFORMAT 5 Marketing Forum Asia-Pacific financial services from the Chinese development of Financial Services Marketing June 10, 2009 to 11, Asia Pacific Financial Services Marketing Forum held in Shanghai. Many foreign and domestic financial institutions, executives and scholars attended the forum, and brought a lot of forward-looking view. Shi Yanjun as customer management and service marketing experts, invited to attend the forum, and classification of financial services and marketing, customer classification of the title of financial client management on strategic and tactical marketing services for a brilliant speech. Shi Yanjun President pointed out that although many financial services customers shouting slogans, but in the specific customer service and marketing management process, are actually their own services for financial institutions. clients in a number of large financial services organizations in the eyes, though hanging from God halo, in fact, enjoying the treatment of civilians like. Shi Yanjun that the China Merchants Bank, Guotai Junan Securities, represented by some of the domestic financial institutions, customer service oriented and service marketing, brand building has been one step ahead of the standardization process. The most obvious of these bodies characteristics at the enterprise level is a clear definition of the core customer management strategy and tactics, while the value will be the core customer behavior and classification of services marketing, customer rating upgraded to a strategic height, and continue to promote in-depth customer research to drive strategic services tactical services, brand building and product development. These allow customers and financial institutions will benefit from long-term strategic investment, will be as in-depth understanding of enterprise customers and enhance the establishment of strategic business management capacity of clients, and through customer service performance contin