Marketing genius is how Tempered.doc

 PAGE \* MERGEFORMAT 4 Marketing genius is how Tempered Simone de Beauvoir wrote: ‘No man is born a genius, anyone can become a genius. ‘ So you can imagine you are like eBay CEO梅格怀特曼 (Meg Whiteman) which has outstanding leadership. Imagine that you can, like Michael Dell (Michael Dell) as guidelines for the entire industry changes, or, as James Dyson (James Dyson), as innovation and change in the industry. Imagine that you can, as Scott Bedbury (Scott Bedbury), as well as Starbucks, Nike to build a strong brand, to Procter amp;amp; Gamble From EMKT. chief marketing officer Jim Stengel (Jim Stengel) and learn from his efficiency. Those rated as ‘genius’ of the characters are in a business process in the history of mankind has a thick stroke.彼得菲斯克 with his usual trenchant style of language to tell you how these business giants to become genius. Academics and philosophers for a long time ago trying to study how genius is a genius. Russian scientists through the analysis of child prodigy, claims to have found a ‘genius gene’, while others said that genius depends largely on the hard efforts, such as Thomas Edison once said: ‘Genius is one per cent Inspiration plus 99% of the sweat. ‘But there are some clues that can tell us where the genius comes from, and what factors enable them to achieve extraordinary success. First of all, genius can not be equated with general intelligence, talent can not be taken for granted must have a high IQ, when 8-year-old would speak 15 languages, or understand the intricacies of quantum mechanics. In fact, the genius should include not only talent, but also creative thinking, but also the two together. Talent and creative thinking in order to create the perfect combination of the so-called genius. Genius be able to release their own creative talents. We live in a world where there is anything to meet our needs. Closet filled with clothes, the kitchen has a wide variety of foods, there are various home appliances. But we still