Marketing a new tactics second groups of grand coalition.doc

 PAGE \* MERGEFORMAT 11 Marketing a new tactics ‘second groups of’ grand coalition Certain types of low-grade product is the mass consumer market, large capacity, low prices, low profits. Because many of these products at retail outlets, also brings a dispersed, high transport costs, generally businesses can not make their own terminal, you must enter the terminal through the second groups. The second groups of this pathway fight for resources has become the focus of many enterprises. Main production of certain low-end products, A sales company for five years in county history, sales in general, since the B brand to enter the market this year, due to its large advertising and promotional efforts, input costs up to 60 million, brand image than the Well, gradually increasing its market share has more than 60%, while the A brand’s market share has gradually decreased. In June of this year, A brand top leadership aware of the seriousness of the problem, we organize sales and Planning Division held an emergency meeting, at which analysis of the company’s strengths and weaknesses, market-based advantage is better, a disadvantage is the product smaller profit margins , the brand image of the poor, after several days of discussions, decided to launch marketing new tactics: the formation of the second groups of the regional market in the county of the Commonwealth. (A) the second groups of the general idea of the Commonwealth of The establishment of the second groups of the Commonwealth, the purpose is to the second groups together, specifically selling A product may not operate other products, to its high profit margins, but have to pay a certain amount of risk margin. Each member can only be in its own regional sales shall not be cross-regional sales. For the consortium set an overall sales, to each of the second groups are also given a basic sales volume, sales of larger, the higher the rebate, if profits are down compared with the previous joint to give a certa