Marketing a new concept- Let customer value.doc

 PAGE \* MERGEFORMAT 14 Marketing a new concept: Let customer value ■ ‘let-off value’ of the meaning of ■ The total value of customers to buy ■ The total cost of customer buying ■ ‘let-off value of’ the meaning of World Marketing authority, Northwestern University, Philip Kotler (Phlip Kotler), published in 1994, the latest version of the eighth: ‘Marketing Management - analysis, planning, implementation and control’ of this well-known materials , add a ‘through quality, service and value to build customer satisfaction’ a chapter of the elements, of which the value of customer satisfaction for the proposed ‘let-off value’ (Customer delivered valua) a new concept. The proposal of the concept is a marketing theory, the latest developments. A, ‘let-off value of’ the meaning of ‘Let-off value’ refers to the total value of customer (tota1 customer valua) with the customer the total cost (total customer cost) the difference between. Total customer value refers to the customers to buy certain products and services expect to receive a set of interests, which includes product value, service value, personnel value and image value. Customer total cost is the customer for the purchase of a product by the time-consuming, spiritual, physical as well as the payment of the monetary funds, therefore, the customer total costs include the cost of money, time, cost, the cost of mental and physical costs. As customers buy merchandise, hoping to find the relevant costs, including money, time, mental and physical, etc. to a minimum, while at the same time hoping to gain more tangible benefits, in order to maximize their own needs satisfied. Thus, customers in the purchase of goods, often from the value and the cost of a comparative analysis of two aspects, from which selects the highest value, lowest cost, that is, ‘let-off the value of’ the biggest commodities as a priority in purchasing the object. Enterprises over its competitors in the competition and attract more poten