Marketing Alliance - Enterprise Bao Tuan good for the winter heating.doc

 PAGE \* MERGEFORMAT 6 Marketing Alliance - Enterprise Bao Tuan good for the winter heating In a number of similar products in the brand, the product of serious homogenization of the market context, who can rise to the concern of consumers who have the opportunity to strike deals, so, advertising has become so indispensable to consumers about product information means. But the recession in the market today, the demand effect of shrinking the advertising watered down, corporate advertising initiative has also fallen. In the absence of a viable new strategy circumstances, enterprises have to reduce inputs in this regard, that the reduction of corporate advertising is a passive investment, and if there are new forms to adapt to the new approach, companies naturally willing to pay. Decoration building materials industry for the status quo, ‘Fuzhou Evening News’ has instigated to launch the first ‘home-improvement building material enterprise marketing alliance’, that is, from home improvement company, and all kinds of building materials the forming of alliances, two of each type of product Company Limited participation, the first joint marketing alliance there are 13 enterprises, which more than ten companies are influential in the industry business. Alliance of enterprises in accordance with agreements, joint marketing alliance between enterprises will undertake customer resource sharing and advertising is no longer a Gejia each speaker to do something, but by the name of marketing, advertising alliance, unified planning promotions, unified time and place of holding promotional activities, the costs incurred by corporate allies equally shared in the marketing process to the customer business gifts are also allies in the choice of products. In order to legitimate rights and interests of consumers in charge, but also the credibility of the organization in charge of the alliance, marketing alliances also have a variety of self-discipline agreement, participating co