Manufacturers in the end what kind of agents-.doc

 PAGE \* MERGEFORMAT 8 Manufacturers in the end what kind of agents? Select agents are a vital market for corporate strategic task is the enterprise will be the best way to market. Which Mody increasingly competitive in the market today, as the business structure changes, the expansion of supermarkets nationwide. Manufacturers in the end what kind of agents do? A correct understanding of the relationship between the current vendor 1, the strategic cooperative Manufacturers from the outset, both from a strategic height, choose the same philosophy of cooperation partners to carry out strategic alliances. Manufacturer is responsible for creating a differentiated, high value-added and core competitiveness of products. Agents take full advantage of familiarity with the local market and network advantages, is responsible for product distribution, brand promotion, after-sales service. To do a regional ‘brand operator’. This will not only save the market development costs, but also to make the brand more in line with local market operations. 2, short-term behavioral Since both companies have not formed a strategic high degree of unity, focusing on short-term interests for quick success. Both sides stood their point of view, their interests, not in good faith, win-win basis for cooperation. Manufacturers have used deceptive means, the use of a number of false policies to sets of agents selling funds. Promised to give agents rebates, slotting allowance, advertising costs do not give cash. Regardless of agent’s inventory. Once the agent did not return the ability of the models kicked in the pants. The agent wanted to realize their own way to maximize profits, the manufacturers of the market development costs as their own profits, red cargo, smashing price, retain promotional items manufacturers. 2, select the agent’s strengths and weaknesses of 1, select the agent’s benefits: (1) to manufacture and marketing of shunt With the changes in channel pattern, and now