Manufacturers Alliance - let the blood re-connected.doc

 PAGE \* MERGEFORMAT 12 Manufacturers Alliance - let the blood re-connected In the current economic tide of the market is ‘dynamic’, and ‘dynamic’ of the market demands corporate behavior must follow its ‘dynamic’ continuously adjusted to do transportation modes, that is, companies will always be faced with ‘change’. With the gradual opening doors of international trade barriers gradually melt, world-class retail giants vied assigned to the Chinese market, domestic enterprises among the leading consumers ‘bridge’ - channels, experiencing the impact of a sub - , vibration, the implementation of the weak, poor operations, information lags, butt dislocation and other symptoms gradually emerge. Face more fierce market competition, enterprises channel change, restructuring business model has become inescapable. Famous Marketing Guru Philip Kotler, the type of operation will be divided into channels, the traditional, vertical, horizontal and multi-channel marketing system operating mode. For now, the domestic enterprises are governed by their own strength or self-operating costs such factors, the majority of the operating mode for taking vertical marketing system in a single mode: acting as a distributor-type (franchising). The performance of a specific operation for the production of enterprise supply to the agent (dealer) development of regional markets, through an agent’s own resources to make products into the market quickly in order to form a market share. In the management system is specifically expressed on the separated companies, mutual non-interference in internal affairs, manufacturing enterprises only to real estate agents provide a model to guide the market to be operating mode or to render an independent replication. Between channel members do not or do not have enough control over the product once they enter the channels of the formation of drift trend. In this loose type of business model, due to a lack of mutual control mechanism, the enterprise’s s