Manufacturers how to help distributors promote new products-.doc

 PAGE \* MERGEFORMAT 12 Manufacturers how to help distributors promote new products? In reality, the promotion of new products, we can often see such a scene makes incredible things: one is the promotion of new products manufacturer slogans Hande mountain ring, on the other hand is a distributor for the new fallen on deaf ears, neither cold nor hot, tepid, showing a ‘barber’s Tiaozai a fever’ in discord, then, as the manufacturer should be what you can do to better assist distributors to promote new products? Understanding of market conditions in which dealers The most extensive form of China’s market, but also the most complex and, therefore, as manufacturers in the regional market in order to better promote new products, so as to achieve a gun became popular, it is necessary to conduct a detailed market research, through the understanding of the real live dealers market conditions, so that ‘what mountains, what songs to sing,’ in order to promote the new product gains a smooth, ripe. The understanding of market conditions include the following aspects: 1, market potential and capacity. Of new products for enterprises, have a certain degree of strategic significance. So, the choice of city Field, often have to choose a large population base, higher levels of consumption potential of such a huge market, because such a market to promote new products, once off from, often has an impact and stimulating role, which can radiate side, spread one side, for manufacturers to play skillfully deflected the question of radiation, pulling effect. 2, the market of consumer preferences. To promote the new product be successful, and relevance to the markets in the consumer preference for distributor A great relationship. China’s consumer very different, so-called ‘North-South sweet salty, sour in the east west spicy’ that is intended to do. Therefore, the new product promotion to do a play a quasi-depends on whether the product to meet consumer demand in the market. 3