Manufacturers in mind a good customer.doc

 PAGE \* MERGEFORMAT 5 Manufacturers in mind a good customer Some people say that the relationship between manufacturers and merchants like marriage, and both sides of the sale agreement is a marriage certificate, protected by law. However, a paper marriage certificate, both men and women can not solve all the problems in life, manufacturers have to rely on the relationship between the two sides of the sincere cooperation and efforts to achieve win-win situation. This paper only from the perspective of a manufacturer sales manager, to talk about the factory in mind the image of a good customer, but because the two sides point of view is different from large businesses for reference purposes only. In principle, can be profitable for the factory distributor is a good client, perhaps most people agree that point of view. But what was it? In fact, I met a lot of distributors, manufacturers do not really clear that the eyes of a good customer’s standards, they often say:: ‘Manufacturers are not satisfied, but I do not understand where did a poor job, I have tried’. To become a good customer standards manufacturers have the following points: A) sales, profits, Masuda long rate and focus on product sales, etc. Dealer’s sales may decide you are a big customer, but not necessarily a good customer, the factory mainly depends on profit margins. Specifically, high-margin sales, the proportion of product sales. Do not misunderstand, high-profit products, the promotion of the profits of manufacturers to also bring profits to the distributors, but it needs to overcome the inertia dealer (because of lower selling prices dealers are always happy to receive the mass market is product, while some high-margin products is due to high prices and do not understand the product characteristics, attitudes, more negative) to actively cooperate with the factories and obtained, such as personnel training, advertising and promotional staff, product presentations and other support, to p