Marketing a new product road.doc

 PAGE \* MERGEFORMAT 10 Marketing a new product road I located the company in order to fully build with the characteristics of specialty products as the core marketing strategy, after careful at the beginning of negotiations, finally introduced a national drug treatment of psoriasis, but also an exclusive formulation of topical formulations of New Varieties of wax sticks - ‘Dithranol Stick ‘. The move purpose is very clear, that is through effective sound characteristics of the company’s product lines, construction companies of the Oral and topical treatment of psoriasis of the product system to form a more reasonable dermatology products in the market price system. As a bold and rigorous product introduction plan, ‘dithranol stick’ in the introduction before the argument through a comprehensive, and also the varieties more clearly positioning: This is a highly competitive products, as varieties of long-term operation, after 1-2 years of marketing, will greatly enhance the company’s products and brand competitiveness in the marketplace. This is mainly due to the characteristics of the product itself decided: National drugs, the administrative protection of 5 years; Non-hormonal products, the use of more patient safety; Exclusive wax stick formulations, the patient to carry easy to use; Unique to the new composition formula, treatment and better! However, when the author started the product mainly for large-scale marketing five months later, doubts and questions have emerged: Questions one after another 1, suspected products A large number of product information, samples sent to the market, went above, coupled with the Yantai amp;amp; Special fairly effective investment promotion, and related media, advertising investment, has been a large number of customer feedback. Customer recognition is still relatively high profit margins and product advantages, but the real into the Clinical Hospital, but by some doctor’s suspicion. To the inherent anthralin sta