Manufacturers and distributors- In the control and anti-control and common development.docVIP

 PAGE \* MERGEFORMAT 7 Manufacturers and distributors: In the control and anti-control and common development I read recently had the honor of ‘Medical Economic News’ published two articles, one for the ‘dealer must also distinguish between’ (Author: Pan Fu), elaborated on manufacturers in order to better develop and maintain the market should be how to distinguish between dealers. Another one for the ‘how to fight the control of manufacturers’ (Author: Huang Jing), from ‘the resident agency personnel who find a breakthrough point’ and ‘manufacture of influence’ two aspects described how to fight factory dealer. Read the later, this very well. The author believes that the foregoing was reasonable, as manufacturers provide a very good suggestions, dealers are also a good reference for the role. Then the text can not help but inaccurate biased. Indeed, the manufacturers and distributors, both the identity of opposites, but also the interests of the community. Throughout the marketing process, the ever-present conflict, there is, the game everywhere. But I think the fundamental purpose of both is the same, which is jointly explore the market and achieve win-win situation. Is given cake who blindly compete for a smaller share of share of big who still share a common make the pie bigger, I would like to manufacturers and dealers will make the right choice. In a sense, manufacturers and distributors there is no control and being controlled. Factory control of the dealer, then the dealer is not in fact the original sense of the dealers, but to become a manufacturers marketing agency. Similarly, the dealer control of the manufacturers, then the manufacturer is not the original sense of the manufacturers, but to become a distributor in the region of the production plant. As the market economy, social division of labor is getting smaller. Economic activities in the market, manufacturers and dealers must assume different functions, nobody who can not be replaced. So I t