Marketing ABC sanitary napkin ad-free.doc

 PAGE \* MERGEFORMAT 10 Marketing ABC sanitary napkin ad-free In this, love all ‘comes and will go even faster’ era, King Hing Quedui their products full of confidence: ‘Our product basically does no advertising, and occasionally a number of promotional activities with the advertising, it was no In order to attract users to use the first time. ‘Use for the first time’, which is basically do anything that can be said is that we ad a goal. ‘ Summer day in early 2003, living quarters in Beijing Da Yuncun girls is less than in the browsing Zhichun Road, Tian Ke Long supermarket, when accidentally met an ad has never played a very innovative, but packaged sanitary napkin. A unique design and easy to pull paste printed on the packaging ‘contain from Zhongshan Medical University, successfully developed the KMS health care formula’ words at once so that there is less than the impulse to buy, although the price of 11 yuan a pack a bit expensive, small was still curious to this eight packs ABC sanitary napkins bought back. Now years have passed, four years later, Foshan Jing Xing Health Ltd. (hereinafter referred to as King Hing)’s products already are not limited to the kind of 8 year filled with ABC sanitary napkin, in addition to meet the youth groups ‘free * fly’ series and main southern coastal areas of ‘younger sister’ brand, it also introduced the ABC’s BB Cleansing cotton, ABC female care solution, as well as wet tissue paper EC. Despite four years, still are rarely able to see the King-hsing, advertising, all of these products can be sold they are nothing but a market in full swing. After that experience, not only smaller than the beat, I feel fresh anomalies ABC sanitary napkin, comfortable, and then never used another brand, she is the use of sanitary napkins ABC learned to tell the whole dormitory of female students, so other girls have also become ABC sanitary napkins of the loyal ‘fans’. To attract users for the first time In this, love all ‘comes and