Marketing 17-step residential block.doc

 PAGE \* MERGEFORMAT 27 Marketing 17-step residential block Where are your customers, sales terminals should be where it is. Many engaged in sales of building materials dealers have such a sigh, ‘how come fewer and fewer people building materials market, the market is weakening? ‘Markets do not appear to be busy and bustling as before, in fact, the total building materials market is growing year by year. That customers go? With the gradual change in lifestyle, the way customers to buy building materials are also undergoing changes: The previous way to shop: Visiting the building materials market - select colors - Select Brand - turnover Now customers no longer just in the traditional system of building materials market stalls to buy building materials, in addition, they have designers recommend (in the exhibition hall decoration materials, the company’s option), the interim district stores, the Internet, building materials such as supermarkets other options. Customers can choose to multiple, source streaming is an irreversible fact. Marketing should be moving on demand, where customers, our sales in relation to where. Tracing the source, that customers come from? Back to Where to go? Community! Estate is closest to the customers ‘end’, then the district is the work of our sales of the ‘front line’ team is a business district block strikes, the ‘vanguard’, in the district set up a ‘barrier’ to block competitors, the customer before the on the one step ahead of competitors. One step ahead, step by step the whole marketing leader. Specifically, how to intercept it? At every step make 17 steps. The first step: the establishment of a full-time district extension team Area Promotion Division (group) are generally composed of 2-10 people, at least two people, set up a manager or supervisor, consists of a number of teams, generally a group of 2-3 people in order to group as a unit for residential development. Area Promotion Manager Responsibilities: Direct