Marketing Game.doc

 PAGE \* MERGEFORMAT 4 Marketing Game Montevideo, Uruguay, is a big city has a population of more than 1.4 million residents here live a life An Yifu foot free time each day should drink several cups of coffee and mate. 20 years ago, green tea, tea supplier in China and India, with their own specialty, almost the same time came to Montevideo, the Uruguayan did not drink green tea habit, the store also difficult to find traces of green tea. Although market prospects are not clear, but the tea business in China and India is still full of confidence. , It has been calculated that such an account: each Montevideo residents consume 5 grams of tea per day, the city’s annual tea sales will reach 2555 tons: Suppose per kilogram of tea is priced at $ 100, as long as the fight into the market, annual sales of $ 255.5 million will be able to! The tea business non-stop shuttle in various supermarkets, grocery store, hard to sell their own green tea. But the start did not imagine so smoothly, the Montevideo residents of the habit of drinking coffee and mate ingrained, they did not immediately accept green tea a few months later, tea failed to sell. Desperation, tea may only open a new path. Chinese tea to spending a huge amount of advertising, and vigorously promote Chinese green tea is pollution-free green food, regular consumption helps refreshing recover from fatigue, weight-loss beauty. Things happened, not how long, Montevideo market began legend excessive chemicals in coffee and mate, terrified residents have refused to buy and drink, many people change drank green tea in China. When the tea business in India but what is not done, just leave a business card and a bag of samples to every supermarket and grocery store, no longer come to visit and call. Strangely enough, and since then people keep to the store to Buy Indian green tea, Chinese green tea recommend to their customers want to retain the business owner, but was refused one by one. Chinese t