Marketing Group buy talk drinks.doc

 PAGE \* MERGEFORMAT 5 Marketing Group buy talk drinks With the wine market competition intensifies and marketing changes in the environment, Group buy more and more wine makers attention, Wuliangye, Maotai and other famous brands to join, is undoubtedly one of the best proof of this. There is a Chinese saying goes: Different profit counterparts. His point is that: do the same or different people Hangdang do the same thing, results and benefits are very different. Is a method of problem? The first time many of us would ask. I think that means there are of course factors, methods of course very important, but decided the nature of their results or has the resources and capabilities. Resources and capabilities are more in wine industry, the issues mentioned. Group buy for the wine marketing, resources and capabilities in the end refers to what? From the competition element of the analysis, operation Group buy marketing and conventional hotel, smoke Hotels difference between channels: conventional channels, to focus more on the interests of the Group buy marketing is more focused on the relations, the Group buy in terms of marketing, resources and capabilities and means that manufacturers social relations and integration of resources and control of such resources. The accumulation of resources and capabilities is not new, but in order to seize the market timing, in order to performance of fast-growing, many companies and drinks companies do not have time nor patience and other resources and capabilities possessed started, then how should I do? All methods can only find a breakthrough, so, listed Tasting, 3 to visit five communication, customer intelligence maintenance, marketing, and so began to bribe Group buy drinks popular marketing. From the theory, methods should belong to the ‘surgery’ category, while the resources and capabilities should belong to the ‘Road’ scope, ‘surgery’ is the ‘table’, ‘Road’ is ‘where’, although both have essential differences,