Marketing for your business-.doc

 PAGE \* MERGEFORMAT 6 Marketing for your business? With the influx of foreign capital have retail sales channels, fundamental changes have taken place in the market importance of the Department was gradually accepted by Chinese companies, then the lack of resources in the enterprise under the premise of how to set up a marketing department for their own businesses has become our top priority, following the author in private enterprises with their own personal practice, to talk about the establishment of private enterprises suitable to our marketing department. Marketing is a market-oriented to do marketing analysis, development of relevant marketing plans, plans that have been developed to track assessment in order to achieve the purpose of marketing control the functions of departments are directly responsible to the director of marketing. Specific functions 1, the product management function That of existing products and new product management, including: product integrated design, new product design, product pricing and pricing strategy. Second, marketing and sales of research functions Products targeted at the consumer satisfaction, product exchange process to achieve the fine degree of the analysis and research. Its composition is the main body: Marketing information systems. 1, Marketing Information System Marketing information system is composed of professionals, equipment and information processing component. Information processing, including information collection, classification, analysis, evaluation and transmission of several parts. Finally marketing information system, through the appropriate form and at the appropriate time will be tidied-up the transmission of information to managers for their decision-making use. 2, the market research function Market research is the company’s products available to consumers, potential consumers or companies would like to know certain types of consumer information research. 3, the marketing research