Marketing propelled the old products are also very promising.doc

 PAGE \* MERGEFORMAT 9 Marketing propelled the old products are also very promising Intestinal worms clarify that it is the Sino-US SKB brand products, but also Taiwan’s first television advertisements of drugs, when the ‘two’ household. Sales channel is also the most widely used of all drugs in one, in addition to traditional commercial, retail and clinical sources, but also increased the government channels the early years, and the Ministry of Health, Ministry of Education in close co-operation is the World Health Organization and the Ministry of Health designated national preferred drug. First-time marketing is responsible for intestinal worms in the GSK clear market management. At that time-to-market for more than ten years, annual sales have remained at four billion yuan. In addition to the central radio station the same year round advertising and some areas of the Children’s Day activities, rare in other market activities. Sales greater reliance on commercial channels, non-office focus on assessing varieties, more than a natural sales. Good and bad are mixed on the market has been flooded with similar low-cost Chinese-made drugs, all kinds of deliberately poor imitation products found to have only a dozen companies. Government’s administrative approach has also been changed from the letter of the directive into a guide, people also have a major adjustment. Marketing has been doing prior to doing investment management, will enable us to determine in a short time possess the greatest advantage of the opportunity to point, growth, problems and problem-solving critical, fast break, with the most optimal way, the most reasonable time and cost to achieve maximum value and returns. Done a preliminary understanding of the market found that: 1) GSK intestinal worms deworming medication clear though is the first brand, but consumers do not quite understand the daimyo, need to be familiar with the previous ‘two’ linked to the brand re-prompt. 2) A lot of people