Marketing objectives - to win a war.docVIP

 PAGE \* MERGEFORMAT 8 Marketing objectives - to win a war Market competition, competition, what is? Interpretation is unique. That is to seize the market share, for greater marketing efficiency. Homogenization of marketing market, competition is no longer a way to go how to say the benefits of their products to their own well-construction consumer groups to achieve the effect of word of mouth reputation. Because when all the manufacturers are carefully built so that their own territory, the market share is a cross-state. Or is your market (consumer groups) through which he markets or through your market place. Moreover, when a product innovation to obtain high-quality market efficiency, this product will be facing the threat of imitation, has been forged possible. That is, the market will soon form a ‘series of brothers’ to make your real identity challenged. For example, one health-care wine, it was copied by nearly 30 kinds. For example, one ginseng tablet, it was imitated by more than 50. A friend once sent me a box of Melatonin, exquisite gift box, blue appearance. But look closely, they found that Melatonin is not authentic, above what the origin is a small town in Guangdong, phone number, only 4 digits. The casing inside a huge, only about two vials of 50 ml of urine bottle of yellow liquid, I am angry would be thrown into the garbage hole. And basically there is no such call. Another example, Coca-Cola, was copied in China ‘ridiculously gratifying cola Coke’’’ dozen. Spring Festival this year, the consumer market, the label is the image of colorful decoration of the Lunar New Year. Imitation in price on an absolute impact on the formation of real Coke. Especially in the rural and urban areas and rural areas combined, due to the level of consumption restrictions, low-cost advantages of an absolute purchase. The psychological advantage of low prices: 1, appearance almost; 2, the content to drink is not bad stomach; 3, sweet. Domestic enterprises have d