Marketing for Sport meme.docVIP

 PAGE \* MERGEFORMAT 10 Marketing for Sport ‘meme’ An Englishman named Richard Dawkins and his student Susan Blackmore in exploring the evolution of human physical and mental aspects of discovery of one called meme (meme) things, and thus for us to reveal the the truth of human consumption provided an effective means. Meme is a new word. Simply put, it is a non-physiological genes. Richard Dawkins found that all human altruistic behavior, such as to take care of future generations are in fact ‘selfish genes’ reproduction and survival, which means people just to live and propagate the human race genetically. Meme is the cultural significance of the gene, which determines the interest from lower to higher aspects of the choice of faith, direct interference in people’s way of life. According to Susan Blackmore says, we were the so-called self, as well as we have been concerned about the identity, personality, etc. In fact, it is an illusion, but a mystery to the meters for their own survival, continuation of the fiction out of of an illusion. Extended to the consumer, marketing area, that is, for consumers and effective marketing must be based on consumer (groups) meme understanding of construction and deconstruction on. In this sense, a successful sports marketing activity is aimed at consumers rather than sports marketing. With the popular saying, we know that sports marketing is a typical money-burning behavior, if purely for sports money-burning, then at best, an act of generosity, but by no means of marketing. Li Ning brand and there is no mystery in the Chinese sports meters on the basis of validation studies to establish its own sports discourse, but to a large extent is a simple imitation of the Nike brand. Li Ning brand should be a classic case of sports marketing: it has a sports star’s image, there are acts of sports sponsorship, and even direct production and sales of sports products, but many people are concerned, this brand is not very successfu