Marketing health care products to achieve the transfer of four positions.docVIP

 PAGE \* MERGEFORMAT 10 Marketing health care products to achieve the transfer of four positions Entered into force July 1 the ‘Provisional Regulations on health food advertisements to review’ ads for health products from the language definition, elements, forms to the policy planning were set up 17 large and small, the ‘rules and prohibitions’. This has always been driven by advertising to marketing health care products presented a serious challenge. In fact, Prior to this, a number of health care products companies and operators, was forced by public opinion on health care products promotional advertising exaggerated allegations have to start thinking about the transformation of marketing, because consumers are observed in a large number of strong gold content of advertising and product does not match the more post-consumer impulse to fewer advocates advertising the proportion of the cost of inputs and outputs can no longer meet the inherent expectations. Media advertising marketing in the throes of struggling with industry specifications, so that some enterprises are in self-discipline and reflection, but also make the meeting marketing, direct marketing shops, community and other marketing methods assume lineup was reversed a crisis of confidence, opening up the market situation of the task. Well, this is not a means for health care products have been sold set of advertising credit for the Han Ma marketing should take a back seat out? Other marketing methods can take on the important task of opening up a new realm of marketing it? Whether advertising, conference settings, Direct Distribution, or community members to promote the marketing model, is simply there are three levels of marketing purposes, which is: an open target customer groups; 2 to establish the product reputation; 3 to achieve repeat rational consumption. False advertising on consumer confidence of the overdraft has several other marketing methods, the implementation of the light yellow wa