Marketing also needs to die (CHECKMATE) scheme.doc

 PAGE \* MERGEFORMAT 4 Marketing also needs ‘to die (CHECKMATE) scheme’ Chess terminology ‘checkmate’ means ‘general’, to borrow as ‘winning the war, Down’ opponents mean. ‘Will die (Checkmate)’ program. Chinese and English is an international chess attack each other in the ‘King’, make it impossible to escape or resistance to end the game. ‘Will die’ plan on several occasions for the U.S. military to make an important contribution to military action, such as a series of air blitz against Iraq. According to the sources, however, the program’s main task is to make plans for the Air Force do a good job of pre-war estimates, and to provide original strategic war planning, to help commanders make comprehensive use of air, space warfare, information warfare and other strategies to win initiative on the battlefield. In fact, From .com marketing, also need ‘to die scheme’, to win the initiative in the market, must also have an original strategic planning deadly attacks on each other’s place, blitz opponents, thus winning the war, defeat an opponent, Broken out, changing markets, the whole situation to win more active market, the right to speak. The author believes that ‘going to die scheme’ in the war of the implementation of the business, the key is to be able to detonate an original qualitative change in the market planning, that is, to find ‘will die’ opponent’s key points. Z Wang VS Chinese shoes ‘King’: From a market planning terms, is a ‘will die scheme’ successful business case. There is a brand called ‘Z Wang’, and its distinctive methods of warfare, ‘Z, Wang’ Back in the beginning, is a medium-sized shoe, is not very well known, and later, ‘Z Wang’ smell of gunpowder from shoes to compete most Concentrated in the Central Plains market, Hubei and other areas started to break, although there are a number of shoes in here and grab a rich King’s market share, but the Z, Wang does not take unusual way, really, I color, its original idea of market planning an