Marketing executives when the wake-up call- decision-making mistakes is the biggest waste of.docVIP

 PAGE \* MERGEFORMAT 4 Marketing executives when the wake-up call: decision-making mistakes is the biggest waste of February 22, I have in Singapore ‘Lianhe Zaobao’ read an article on this very well. Newspaper report said that in recent days, Yulin City, Shaanxi Province, a deputy mayor’s speech in Chinese political speech has aroused widespread concern, the subject is’ a deputy mayor in the eyes of 10 grass-roots administrative shortcomings’, this article about the ‘ a disadvantage ‘reads as follows: I think this point should also be caused by marketing term concern. The same marketing companies, decision-making mistakes is the greatest waste! A promotional activities done, can learn from the experience next time do a good job; a big deal to star in commercials do not re-make another; printed mistakes such waste can be reprinted ... not much. But the brand positioning, new product development, product marketing and other key selling point when the decision-making mistakes in the latter part of all inputs have been wasted, businesses lost a great deal of manpower, material and financial losses! An even greater market opportunities may be lost! A corporate brand positioning errors, resulting in the brand and demand mismatch, the delay in the sales volume, has become a competitor of the paving stones; An enterprise product very well, but it did not identify the selling points, resulting in all the planning, creation and dissemination of all the bad deal, more terrible is to re-new selling point when the market demands more difficult to start; An enterprise will be extended to toothpaste, laundry detergent brands, consumers can not accept ‘detergent taste’ of the toothpaste, resulting in marketing difficulties; Choose a brand spokesperson errors, resulting in a waste of a lot of advertising investment, and brand damage; ... ... Marketing policy mistakes caused by waste, staged every day! Decision-making mistakes is the biggest waste of marketing exec