Marketing has always been a simple pleasure through.doc

 PAGE \* MERGEFORMAT 5 Marketing has always been a simple pleasure through The logic has always been concerned about the sales of loyalty, whether the customer loyalty? Staff’s loyalty? The logic of marketing attention to happiness, whether the customer happy? Whether the staff happy? On happiness, the first thing sellers think about is money, the most classic dialogue is: ‘no money can there be happiness? ‘Research shows that people’s happiness index to improve as their income levels rise, for example, to different regions and different cultures, split the Nordic countries, the highest income, and its happiness index, followed by a few English-speaking countries were the United States, United Kingdom, Australia and Ireland, and then there is the Indian branch in mainland Africa, but Africa is not ranked in the final state, ranked well behind the Southern and Western Europe (France, Italy and Spain). The last camp in East Asia (including the high-income countries, Japan, South Korea and China). Overall, in the very low income levels when the correlation between income and happiness are more closely. Nevertheless, the impact of personal happiness among all the variables, income determine the proportion of happiness is not more than 2%. In the same country, the amount of money over such a positive relationship between happiness will gradually disappear. For example, from 1940 to 1998, per capita income doubled in the United States, nearly four-fold, however, happy people felt the ratio of the total population on average has remained at 30% or so, and did not show any upward trend; while in Japan , 1958 ~ 1988 years, per capita income rose more than 5 times, but the average rate is 59% of the population happy, and no upward trend. In fact, between the rich and happy, if there is any causal relationship, it seems to be also happy to bring economic growth, rather than the opposite. Happiness is actually very simple, happy with two levels of meaning, first and fo