Marketing of Commercial Banks.docVIP

 PAGE \* MERGEFORMAT 13 Marketing of Commercial Banks Abstract: At present, still in the lower tactical level, the bank marketing fragmented, not systematic, but not really form a complete system, and from the strategic level of marketing activities, a comprehensive integration. If China’s commercial banks could not establish a system of market strategy and marketing management, will not be able to face the challenge of foreign financial giants. Keywords: Commercial Bank Marketing At present, China has formed the backbone of the four major state-owned commercial banks to the emerging commercial banks, supplemented by the commercial banking system. Although China joined the WTO, domestic commercial banks in marketing has made great progress, but Western countries commercial banks, commercial banks in China still appears to be very marketing behind commercial banks in Western countries now have entered the stage of marketing management and customer orientation, and marketing of commercial banks still remain in the lower tactical level, bank marketing has not really formed a complete system, and from the strategic level of marketing activities, a comprehensive integration. If you can not build our commercial banking system, market strategy and marketing management, will not be able to face the challenge of foreign financial giants . First, the current marketing of commercial banks, the main problems Since the marketing of commercial banks late start, now just stay in the lower tactical level, there are still many blind spots in understanding and operational errors. Generally speaking, the marketing of commercial banks include the following main problems aspects: (A) Commercial banks remain the understanding of marketing in the lower level, there is no concept of a comprehensive marketing Comprehensive marketing concept is based on customer-oriented, profit, full effort and the four pillars of social responsibility is to guide the guidelines