Marketing of Humanities.doc

 PAGE \* MERGEFORMAT 19 Marketing of Humanities In modern commercial war, after too many to strong bullying the weak, struggled, with intrigues, Kengmengguaipian, the modern enterprise began to call for a coexistence of you and me the ideal call a win-win commodity trading, calling for great affinity modern marketing, I call it ‘cultural marketing’. It is the human element of enterprise-centric operation carried out by sales, is the marketing integration of enterprises, and create a strong cultural atmosphere, attention to enterprises and between enterprises, businesses and consumers to communicate between the healthy and humane care, strengthen competition and transaction affinity of both sides in order to achieve effective marketing. 1, Marketing Integration Humanities basic premise of marketing integrated marketing. The so-called marketing integration, refers to the consumer as the core business of corporate behavior and market behavior restructuring, integrated and coordinated use of various forms of communication approach to unity of purpose and a unified image, delivers a consistent product information, Implementation and effective communication to consumers, the rapid establishment of a long-term close relationship with consumers so as to achieve effective marketing purposes. Marketing integration is a systems engineering company, involving all aspects of enterprise behavior. It includes current theories, the acknowledged marketing idea, marketing strategy, marketing strategy, marketing organization in a dynamic combination, the same time, I believe that should also include the replacement of corporate assets, corporate image of the ‘recycling’ and so on. Marketing Integration stressed that enterprises in the marketing goals under the guidance of a variety of marketing, a systematic integration of dynamic combination of factors, so that the coordination of various factors to adapt to the external environment of marketing to enable enterprises to inte