Marketing of a preconceived attack war.doc

 PAGE \* MERGEFORMAT 3 Marketing of a preconceived attack war March 2011 Henan Liu just in front of the New Area, a large high-end community to find a house, preparing to decorate opening a beauty salon are fortunate to find a good location for such a both great potential competitors, A few days later they found next to less than 50 meters also have a beauty salon set decoration, one asked to know the other two houses for rent, double the area of #8203;#8203;scale greater than themselves, more importantly, each other’s background, originally Hebi day line of the boss - L’Oreal agent, and opened a shop in the front and back yard for many years, this is the a large beauty club to open a professional line. The face of such market variables sudden, Liu mood ensued plummeted, he looked for is the century Liangmou professional marketing planning team. After century Liangmou experts understand the situation, a SWOT analysis (strengths, weaknesses, opportunities, threats), Shun fixed from time to time to seize the opportunity can win. Powerful opponents, but also belong to open new stores, Liu opened the shop for each other is also a market threat. In this case, you see who shot who is quick to seize market opportunities, this century-seeking ‘preconceived’ market competition strategy planned for Liu. Competition in the first step: to open in time before the opponent There is no doubt that Liu Nine Court to open club face is a personal hand-to-hand combat, in order to fully gain a competitive initiative, the first point must grab opened before the opening of the opponent. Because the other side of the area, the relatively large size, would have an advantage, Nine Court area of #8203;#8203;small scale would have been a disadvantage, time strategy, we can let the opponent’s advantage becomes a disadvantage, the disadvantage becomes advantage: The other area twice as large as decoration the time it takes longer than the other needs relatively more number of emp