Marketing of generic drugs under the new situation the three innovative.doc

 PAGE \* MERGEFORMAT 5 Marketing of generic drugs under the new situation the three innovative First, the product innovation The so-called generic drugs is very common drugs that have been widely used in clinical or conventional drugs used for many years. Generic drugs usually have some common features, such as low-technology, the market has a number of production or sales, product market easier to lower prices in clinical medicine has become a fixed habit. Then the product of generic drugs under the new situation, how to innovate? I believe that efforts must be quality products! Shanghao product sales market is not necessarily good, but it must sell well in a good product. Maintain the stability of product quality and continuity of the pharmaceutical companies want to settle down is directly related to brand reputation, loyalty, and brand security, however, although many generics companies have passed the national GMP certification, but the differences in product quality is very high, and many patients with adverse events common in the newspapers is a good example. So the quality of generic drugs must not on shrunk, and some innovation in quality, beyond the competition. YL generic drugs products, currently Shijiazhuang base has passed the EU, New Zealand, GMP certification, in Shijiazhuang, Beijing Daxing, Beijing Miyun construction of the three EU certification and FDA certification of the production base of the United States, the base of scientific research, production, quality control, trade constitute all personnel with international background. Base foreign expert to guide the design, all with modern high-tech and pharmaceutical equipment, pharmaceutical manufacturing that meets international standards of quality control system. modern production lines and reliable product quality, strong production ability of generic drugs has become a ridge core competitiveness of products, but also for the realization of outward, across, and international sta