Marketing of air to hot water right sales model.doc

 PAGE \* MERGEFORMAT 4 Marketing of air to hot water right sales model Marketing focus to achieve the air to the water heater market and the civil engineering market, walking on two legs. At present, due to “water civilization” have not really consumer awareness, the consumers of air source water heater has not been fully cognitive, and competitive air source water heater advantage in the large-capacity high-end products, promotions do have a larger, and of enterprise funds, sale, etc. requirements are relatively high, so the civilian market development lags behind, but the more efficient use of engineering machines, more obvious effects of prolonged use of energy-saving, business and high profit margins, resulting in heavy engineering industry as a whole appears light commercial marketing ideas. But the wider civilian markets, who lost the civilian market, the market will lose the foundation of the future will have lost the entire market. The formation of a new product to new markets, first thing to do is to make society and the concept of consumer acceptance of products and consumer culture, but because the main source of air, including all the factors, this source of air source water heater market : is the one weak link, which is the industry to make a difference, the main important reason to change. from product and market positioning point of view, to create a good atmosphere and environment, the media guide is essential for long-term , but can not ignore the effect of a strong spread of the terminal site, site of the sensibility and the persuasive effect of promoting a particular time will be more obvious, such as the real machine on display in the terminal to run, so that consumers of products to the personal experience of the superiority of conduct experiential marketing, or in a strong position of the terminal edge display products, combined with promotional materials infiltrating the product spread, etc., are market cultivation and development of