Marketing no fixed innovation miracles - and in Beijing vice president of Blue Cat drinks naughty Mr. Xiao Zhuqing Yixi Tan.doc

 PAGE \* MERGEFORMAT 13 Marketing no fixed innovation miracles - and in Beijing vice president of Blue Cat drinks naughty Mr. Xiao Zhuqing Yixi Tan If the beverage industry is a highly competitive and only marginally profitable industry, I am afraid there is no disagreement. Although one can say a single category in the market, consumers can remember up to six brands, each of a single category and the current beverage market, the brand up a few dozen, dozens, no wonder you will battle for consumer eyeballs and upsets the bloodshed in the market. But in Beijing Naughty Blue Cat Beverage Co., Ltd. Mr. Xiao Zhuqing, vice president of marketing planning in the eyes of a segment in the beverage market - children’s beverage market, as well as a large enough space to play. In this segment the market, the current influential national brand only Wahaha, Robust, queer, etc., but are not a series of single-category drinks - do not put this market into a strategic height given sufficient attention. Since January 1, 2003 hit the market, Beijing Blue Cat naughty drinks companies ‘Gu Lulu’ drinks has created a ‘first quarter sales of 50 million’ miracle of the market, just from this rate, it has far more than of being rated as ‘the most growth companies’ dairy companies Mengniu’s growth rate. It contributed to the speed of the internal driving force of what Naughty Blue Cat drinks companies are running what kind of marketing model? Here is our former Hangzhou Wahaha Group Planning Director, the incumbent Naughty Blue Cat drinks, vice president of marketing planning an interview with Mr. Xiao Zhuqing dialogue. Is no shortage of products in the market lack the brand Reporter: Xiao Director, ‘Gu Lulu’ of Beijing Huiyuan Beverage Group and the Blue Cat Group, jointly built a children’s beverage brands, and a listing of products subjected to the concerns of all parties and dealers sought after, but also achieved good sales, which in the beverage industry is rare. As the indust