Marketing novice how to quickly gain customer support.doc

 PAGE \* MERGEFORMAT 8 Marketing novice how to quickly gain customer support Case 1: Xiao Zhang had just graduated from university last year, relied on its own is a marketing professional background, coupled with social practice in the school during the accumulation of personal high-quality graduate when he established his great plan: to use three years to complete the their own primitive accumulation, a well-known business manager of a large area; Three years later, become a true marketing professional managers. In July 2005, Xiao Zhang after graduation, he got his wish when the provincial capital on the local beer, a well-known enterprises JX group sales staff, and responsible for managing the opening of three regional distributors. By Xiao Zhang after the market opened, then one by one to visit dealers, and demonstrate their professional knowledge advantage, and speak about the professional theoretical knowledge. Xiao Zhang conducting market research found that market has a lot of blank spots. Xiao Zhang to know the high will be able to bring effective sales coverage would require dealers to all the by-development, improve product coverage. A result, consumers no response. In September 2005, the company introduced the high-end products aimed at increasing the proportion of marketing programs, Xiao Zhang communicate company policies to customers, customers not only failed to respond positively, but also to make Sally more stringent requirements, VIP, we must cars, to gifts and so on, and company policies which are contrary to the. The result is the policy of the company to the need for customers; client to the policy of Xiao Zhang strive not to come. Of Sally’s great customer complaints, and complaints to the manager of Sally’s office. Since then, the relationship between Sally and customers day to day tensions. Xiao Zhang had little scared and a business trip, afraid to see clients. Six months later, Sally’s boss told him that resignation and asked him