Marketing needs of the revolution.docVIP

 PAGE \* MERGEFORMAT 6 Marketing needs of the revolution Please tell us about your path in this year’s plan? In the first half I was in Shanghai Kin Special Planning gold partner; in the second half of the three kinds of conceptual cosmetics, a health food, the concept of planning; also spent a year tracking the planning of liver listing in Shanghai, Fu-Chun; there is that some regular work - in 2002 I follow-up study of health care products, cosmetics, medical services and other industries more than 150 brands. Gan Fu-chun’s planning more successful, we only spent 10 million of advertising costs, two months, on the Shanghai market to achieve profitability; gold partner is the most unsatisfactory. You have served the industry what the marketing unique? Health care products, cosmetics, the concept of need. However, health care products companies believe that ‘the concentration of superior forces to fight a war of annihilation’, and strive to make breakthroughs; cosmetics companies while at the same time promoting, selling many products; two channels of the industry varies widely. Overall, the cosmetics company marketing capabilities, industry maturity and health products industries far. What is particularly impressed by the experience of the story of the marketing plan? The first gold partner in the planning. Our team played for a month in the test market city street-level shop, do research, adjust marketing strategies. However, these views do not be high-level adoption, causing heavy losses to the company, which is the reason I left the special health; Second, Gan Fu-chun. It promote the use of a sharp marketing. Advertising invested little, but the companies make their money - This winter the healthcare industry, for a listing of just 3 months of health care products, fairly successful; The third is planning cosmetics. I completed this year, three feature the concept of cosmetic planning, found that the level of marketing cosmetics in kindergarten le