Marketing negotiations are learned in the kitchen.doc

 PAGE \* MERGEFORMAT 5 Marketing negotiations are learned in the kitchen From EMKT. areas of sales and marketing there is a very critical issue that must rely on logic to solve - negotiate! No matter how much you’ve seen the books on the negotiations, the negotiations have heard the number of training, how many times to participate in negotiations, you have to admit: In the negotiations, those Binbin justified by popular guy, are doing sales ; only those performance like a bandit, or even being nasty people, is to do marketing; because the real marketing negotiations, neither learned in books, nor is it learned in the business schools, more than at the table on the Institute, but learned in the kitchen, from the birth, you all the time in the negotiations. Some people say that the negotiation of knowledge and efforts of cohesion is a hard-working and capable person as a reward; Others say the negotiation is that people exchange views in order to change relations; the United States Institute of negotiations Gerard even said that negotiations on the history of mankind and as long as the history of human civilization. Do not think 10 million is too complex negotiations, or you have exhausted life, and even what is also not quite sure in the end the negotiations. For the marketing is concerned, nothing more than a discussion of the negotiations the interests of the exchange and distribution process. Sales are always over-reliance on the logic of negotiations, they are always a perfect To rely on negotiations to resolve all problems. ‘To your boss called, I have a good talk with him. ‘This is the most commonly used sales logic. The CEOs of those companies, always eager asked me, in the end how to improve his sales personnel, negotiating skills, because he felt his own people always lose in the negotiations, it is very unfair. The logic of marketing did not rely on the negotiation process, they focus on fact and logic of marketing, emphasized in the negotiations