Marketing Network Economy.doc

 PAGE \* MERGEFORMAT 11 Marketing Network Economy Abstract: It is abandoning the traditional economy, is a further division of labor in the information industry and traditional industries on the basis of mutual integration of the direct economic. Under the condition of the network economy, traditional marketing management by the unprecedented impact the emergence of a new management concept of network marketing. ] First, changes in marketing ideas Traditional marketing management concept most central principle is the principle of customer satisfaction, that is, in order to meet the current needs of the user, such a marketing idea to consider the current service is only available to users, ignore this marketing strategy of user resources in the future growth of the importance. Network marketing management philosophy Zeyi user successfully the principle of great importance to the user’s future needs, sources of growth and future success. So, network marketing and management as opposed to traditional marketing management, and derived the following four main features: 1. Long-term value of customers Internet marketers need to address long-term value to consumers, this new concept based on two arguments based on economics. One: to keep an old customer for a cost far lower than the cost of new customers. Second: the information service industry is the core of the network economy value-added industries. The relationship between enterprises and customers more lasting, the more this relationship will give enterprises to create value. In addition, as Internet marketing is personalized marketing, often selling point, which for business and customers to establish long-term partnerships, companies understand the customer provides the possibility of long-term value. 2. Internet marketing is a kind of ‘integrated marketing’ On behalf of traditional marketing management, marketing strategy is to 4P (Product, Price, Place, Promotion) portfolio, this combination of econom