Marketing push and pull force.doc

 PAGE \* MERGEFORMAT 5 Marketing push and pull force Marketing strategies can be divided into two broad categories: marketing and pull marketing. These two strategies complement each other and complement each other. Marketing strategy is to producers selling their products through sales to wholesalers, wholesalers to sell their products to retailers, retailers, through a full range of marketing methods to sell their products to final consumers. The use of marketing strategy, producers are largely dependent on personal selling and the SP, in turn to brokers to push the product from the producer to the final consumer. Driving force on behalf of the manufacturer’s sales personnel, wholesalers or retailers. The size of the thrust derived from the language of these personnel, communication and promotional tools and capabilities. In the marketing strategy, personnel and sales promotion measures play a leading role. Adopt this strategy of enterprises should focus on promoting the personal qualities. These include three aspects. The first is internal, such as the history of this company, status of knowledge and its product specifications, performance, usage characteristics of understanding. The second is external, such as with a wide range of market information and culture, regional and local conditions and other knowledge. 3 is a personal accomplishment, such as job responsibility, business marketing knowledge, excellent service quality and language communication aptitude. In addition to these qualities, the sales personnel should understand and master the sales channels of the length, width, pay attention to resolve the producers, wholesalers, retailers vertical and horizontal conflicts among their own, played the role of mediation lubricant in order to Security product sales channels open. In addition, maintaining, improving and developing with other producers, wholesalers and retailers and cooperative relations in various sectors of marketing channels to collect