Marketing normalization of South Beauty.doc

 PAGE \* MERGEFORMAT 10 Marketing normalization of South Beauty Since March 2010 McKinsey farewell as South Beauty CEO, in six months time, Wei Wei had no rest. At present, South Beauty in 51 stores nationwide, is planning a door. This is the beginning of the internationalization of South Beauty, Wei Wei for this busy, in the ““ New Marketinggt;gt; within an hour of interview, the phone rang off the hook. “I’m into King Kong.” She smiled and said, “to enter the South Beauty, I think this is my second career burst of passion. Who live there will always be a dream, do not want to have that one can see that ten years later What is the status of life, and private enterprises with active and nimble charm, South Beauty, who has been the ultimate play, where a large space for development. “ In 2000, Mrs. Zhang Lan, founded by the South Beauty is through the first decade, whether it is business development and brand building will enter the next stage of development. At this point, with international experience, vision and operational leadership is clearly Wei Wei South Beauty into the second decade of the best candidates. Normalization of Marketing Management From the first restaurant in 2000, World Trade Center opened in Beijing today to Sichuan Opera face mask for the Logo of South Beauty has 51 branches, a well-known restaurant brands in China. Will target consumers located in the 28 years of age, there is a consumer paying capacity class and business customers, South Beauty in order to meet this critical part of the population relative to the brand, the brand features a high degree of recognition to establish a set of content, including the brand, corporate culture, Logo, store style system, including the VI. “For marketing, the first is the management of normalization.” Wei Wei said. Every one of South Beauty restaurant has a different theme. As the environment changes, South Beauty restaurant will be renovated every three to five years. to shape the im