Master the lack of strategic planning in several.doc

 PAGE \* MERGEFORMAT 4 Master the lack of strategic planning in several Recently in a project-exchange meeting, I was fortunate to be met with a certain well-known master-class consulting industry veteran, after listening to his presentation also looked at him as an enterprise to do strategic planning, strategic planning where he was for this enterprise to determine the future of new product development strategy and product mix strategies. However, I regret to find that the master’s strategic planning where the lack of many things. The first analysis of the lack of market appeal. Master was doing market segmentation and target market selection, when done quite superficial and not carried out detailed and in-depth user analysis and target market attractiveness analysis. So he reached in the planning report of market segmentation and target market selection conclusions, as well as the marketing strategies it has identified Dunsheng I suspect that the lack of rational analysis, the lack of argument to its conclusion is valid? Masters is the experience of making greater use of scientific data, rather than decision-making. The second deficiency is user-based study of the ideal of a complete description of the product. No degree of user needs and concerns of in-depth research and rational analysis, our target audience in the end they are what kind of products? What kind of product is their ideal want? If you meet all the needs of the user under the premise of the ideal product is like? Ideal described in the find at the same time we are able to provide products needed by consumers is what we should choose the new product development strategy or product positioning strategy. The lack of an ideal description of the product research, there is no basis for the selection? Where is the right strategic choice? Therefore, I do not think the ideal product described in the new product strategy is absolutely terrifying, and success is accidental, failed, but it is an inevita