Mature products to pole vault- - See bamboo marketing magic.docVIP

 PAGE \* MERGEFORMAT 12 Mature products to pole vault? - See ‘bamboo’ marketing magic Sichuan has a kind of bamboo - bamboo, known as the ‘will of magic bamboo’, its growth process can be described as a wonder of nature. Bamboo shape the growth of the previous five years there is almost no change, but in the rainy season in the sixth year, it will be like there, like magic, with an average speed of 1.8 meters per day up a long 15 days can be soaring to 27 m high and bamboo became the ‘height of title’. There are people’s hearts softened to unlock the mystery of the growth of bamboo, so digging the ground, but surprising discovery: the first five years of bamboo is not a no growth, but in a way ordinary people can not see the long - to the underground long. Bamboo using a five-year time their roots firmly in the ground, for every 1 hectare of bamboo, bamboo root length actually up to more than 24,000 kilometers, and then, when the time comes to create a high-speed growth of myth. Why bamboo can grow five years later, but also high-speed growth and it? From a marketing point of view, the accumulation of bamboo five-year marketing resources for its provision of high-speed growth of the prerequisites, there is no sustained downward roots and accumulate the energy, there is no Guanjue bamboo glory. Therefore, in the roots of development, they must have enough patience, the only way to lay a solid foundation. Real product marketing, many more like this: The hard work for many years, already has a certain degree of resource accumulation, but failed to achieve a qualitative leap in sales, there is no onto a higher platform, and even still marking time, or small steps forward, rather than flying, which became a large company CEOs, marketing people ‘heart pain’ ... ... Have achieved some results, already has some resources have been developed to a certain stage of ‘mature products’, how the explosive growth on the existing basis to achieve pole vault? From the bamboo