Martha mode- dislocation of alternative retail challenge.docVIP

 PAGE \* MERGEFORMAT 7 Martha mode: dislocation of alternative retail challenge June 1, 2012, the UK’s largest clothing retailer Marks amp; Spencer’s flagship store in Shanghai, China, grand opening, the retail area of #8203;#8203;5680 square meters concept store inherited Martha latest global design style, with the end of last year in the UK local London Olympic bowl near the Champs-Elysees, France out of the flagship store as a forward-looking market position and strategic importance, it is also the Marks amp; Spencer opened nearly four years to enter the Chinese market since 2008 eight stores, fairly representative of the bold move will be officially pull Kai Marks amp; Spencer massive expansion in the Chinese market strategy curtain. Seems to be getting into the trial and error forward, Martha atypical department store format retailers in the grasp of the fashion needs of the end consumer in the to after different store operating product category proportion, clothing sizes and styles adjustment and more tend to be younger nirvana, but the Chinese market, after all, has the unusual particularity, in fact, are in a strong challenge in the difficult position of poles in competition and consumer Martha longer period of time in the future journey, however, a 128 Ruran years Business Intelligence brand in the United Kingdom enduring, successful gene should be able to cope with any challenge. Focus and large-scale dislocation management The operating characteristics of the Marks amp; Spencer is neither completely traditional department stores, nor is it completely single industry retailers, but the formation of dislocation between the two, so that it can create a relatively independent consumer space, but at the same time see-saw competition in both the battlefield and traditional department stores with a single industry retailers. 1, the focus of dislocation: the traditional department store product categories not form an effective category focus (own br