Marketing talks all Gonglue II- Logic and language articles.docVIP

 PAGE \* MERGEFORMAT 12 Marketing talks all Gonglue II: Logic and language articles Logic and language is the most important negotiating tool, but also strive for the most effective tool for successful negotiations, these two tools to understand and master, is entering the pre-negotiation must be prepared preparations. The first chapter talks logic As early as 30 years in the 20th century, China’s Yang Bing-chien, scholars lecture about the relationship between speech and logic, said: ‘Fu Siwei is the root of a speech, but also the thinking and language of the true success factors for the speech. Therefore, the great orator, his reasoning must be precise, observation must be positive. And such order of the training, are the duties of ethics is based on ethics and psychology, are all learning the basic science is also speech. ‘Presentation and negotiation are interlinked, there talking about ethics, that is logic. Logic studied a form of thinking and its laws, is a necessary condition for correct thinking. Negotiations to persuade each other, the arrangement of material and language use is concerned, it must comply with the general laws of logical thinking, we must pay attention to logic, art. First, the role of logic in the negotiations 1, was to negotiate a link between the various parts of the structure, so that the negotiations throughout the process to maintain the ideological identity, without contradiction, clarity, demonstrative, to ensure the safety of the negotiations will not easily give each other an opportunity. 2, is in negotiations to speculate, judge each other’s tools. All negotiations is simply a dual purpose, first, a clear interest and demand, which is known by both parties; second is the real needs of the other side, it is secretive. The key is to use logical methods negotiations observation, investigation, reasoning, judging each other’s true purpose and needs of decision-making. 3, is expressed in the negotiations discussed tool. La