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Marketing people you in the workplace marketing it- (C)
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Marketing people you in the workplace marketing it? (C)
The previous section, we talked about the “marketing language into business language” is the first step to good communication. Through the key marketing terms are translated into most of the members of management understand the language, so that people understand the meaning of these terms , so that other members of management attention to our work, and them as a center of business, marketing, origin for non-management members can clearly see that our efforts bring results, is how to improve financial performance and business competitive position in the market, and through mastery of this energy in the entire industry and all of the language can be used within the enterprise, let us no matter Which companies can keep a lot of money in the commercial value. With this good communication, internal customers to obtain the trust had a good start, the next time we flex its muscles, it results that we need to prove their point of view and opinions, show the value marketing brings to the company . And this, need to understand our boss or the general manager began our main internal customers. As we need to understand customer buying a product or service when the business needs, we should grasp the owner or general manager needs and priorities problem. Otherwise, our boss or the general manager may continue to divide them according to the production sector departments - sales, research and development, finance, and in accordance with the information they provide to determine the direction of the company, it is difficult in the Strategic Decision get a place. Owner or general manager of what most concerned about? Nothing less than “sustained, stable growth revenue,” “profit,” “strategy, senior officers can maintain continuity”, which, on the marketing staff is definitely good, because this is the value of marketing can be solved . In order to become the owner or general manager of marke
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