Marketing management to create value way.docVIP

 PAGE \* MERGEFORMAT 3 Marketing management to create value way Case Description: Agents such as the sale of enterprises, the growth momentum from the sale of more products. Most of the enterprises are relying on the development of a large number of sales by Da. However, the enterprises only her eyes in the business of export ─ ─ product sales at the expense of a balanced development of marketing management, not only can not find a new high value-added profit areas, improving the capacity of enterprises continued to grow, but also cause many problems, but affect product sales itself. In marketing from product-centric to customer-centric times of change, we should use standardized and effective marketing management tools, and establish a customer-centric business portfolio model to develop high value-added value-added services. Strengthen the marketing team, standardize business processes. To enhance customer information management, and customer information collection, sorting and sharing, in order to provide a complete corporate marketing support, enhancing customer service, professionalism, customer service advantage into sales force. Sales troubles behind Wuhan, an electronic technology company founded in 1994, the general manager is a computer science background of young people. Establishment of the company solely because it was hot off the computer, boy a quick mind, a child started to use their spare time Weirencuanji Later, she quit her job authority computer center, and even earn with a raise of 10 million to establish by this company. What are all of the company started, the general manager with several talented apprentice Zanji son, sell software, do maintenance, first-year profit more than 50 million made in the vicinity of the city’s reputation. The following year, the company embarked on the road of the product agents, including sales of HP’s PC and servers. The size of the rapid expansion of the company established a sales and technical suppo