Marketing Director and plugged the black hole of marketing expenses.doc

 PAGE \* MERGEFORMAT 11 Marketing Director and plugged the black hole of marketing expenses If you have to do the marketing director of a survey, ask them what is the most headache, the answer is, of course varied, but the cost of sales growth is too fast can definitely squeeze in the top three. Marketing expenses grow too fast and not see growth in sales, the boss will have the views of other sectors vulnerable to hate one another, sales director had bad days, of course啦 . In fact, the marketing expenses itself is a double-edged sword, on the one hand, cost of sales is not only cost, but also should be regarded as an investment, ‘will not be spending money not a good Director of Sales Director of Sales’, such as sales personnel who input, advertising investment, promotional materials will bring benefits into the boss music, sales director is also very scenery; the other hand, cost of sales, if used improperly, control strictly not only fail to benefit from a serious potential threat to business survival, sales director of the pressure may become significant. This is not to teach you how to ‘spend’ of knowledge, but to teach you how to ‘block’ of learning. After all, most of the sales director knows how to spend money, just do not know how to ‘block’ money. Cut expenditure and raise revenue as important as this is the way of making money. Cost of sales against a black hole Eroded profits. Profit maximization is the business goal, in the marginal benefit equals the marginal expenditure on this point to maximize profit. Director of marketing goal is to find this one the best ratio of points. However, the marketing director of the desire may be frustrated at times, increased spending much faster than the increase in benefits, cost of sales will be reflected in the relentless encroachment of the profit. Corrosion sales organization body. ‘World-hee-hee are all run benefit to; world Rangrang are all run benefit to the’ combat effectiveness of marketing relies o