Market Review and Outlook 2006-2007.doc

 PAGE \* MERGEFORMAT 12 Market Review and Outlook 2006-2007 Today, we analyze the marketing situation, we need a standard here, I want to give you a three-dimensional space. Middle of the place called marketing the core, and then separation of three dimensions: the first dimension is the dimension of creativity; the second dimension, I call the normative dimension refers to the practice of marketing, from beginning to end this matter is what kind of steps and what kind of patterns generated. Normative study is systematic, what institutions, what kind of model, what kind of person we expect the formation of the working ability; third is the stability of the dimensions, is to examine the ability of business continuity marketing. Consumer demand and the integration of inspiration for marketers We now look back at the level of sales in 2006 when the first come around the core of marketing conducted. In fact, in determining the core of marketing, we always have two tension: one is consumer demand, and the other is the inspiration for marketers. Of course, the real choice is between a pragmatic marketing grasp the sense of proportion, which is the accurate grasp of consumer demand and marketing are the balance between inspiration. So, what is the level of consumer demand for things? First, changes in consumer demand, particularly in different market segments of consumer demand changes; second, consumers get from the existing market, the supply of the middle level of satisfaction; third, the latest consumer information to consumers of the stimulus conditions; fourth, to pay attention to the total change in consumer lifestyles for its consumer psychology and behavior; and finally to pay attention to changes in the pattern of market competition. The speaking is very simple, but in fact this is a vague phenomenon, understand its the best way is to cross-check between. So, what is it marketing inspiration? First, help us to tap a variety of marketing tools inspired the