Market segmentation success the brand - shamisen Anthurium wine marketing segmentation.doc

 PAGE \* MERGEFORMAT 16 Market segmentation success the brand - ‘shamisen Anthurium’ wine marketing segmentation Liquor-making industry more competitive in the entire spirits industry, the situation of declining sales, many liquor companies regret to withdraw from the competition arena. Market segments, segment brands, sub-channels, search for differentiation, depth distribution and development of enterprises into a new direction. Of each solar term of the breakdown of traditional customs have become sub-elements of the brand, such as the Mid-Autumn Festival reunion Culture, the Cultural Mission in the New Year, wedding, red revolution, culture, etc. have become the manufacturers expand their markets, in-depth distribution of the key. Sammi Wine is carried out under such circumstances sub-brand, market segments, looking for product differentiation and detailed task. In August 2002 planning by renowned wine expert ‘He Zu-Qi’ throughout the planning, Mr. ‘Mid-Autumn Festival reunion, Sammi moon -’ shamisen moon ‘the concept of wine marketing’, the breakdown of the Mid-Autumn market segments to maximize the brand gained a great success. In April 2003 the company decided according to the needs of market segments for ‘wedding’ enormous capacity of this market a new wine, the market in the sub-segments and to participate in market competition. Wedding market segment is not nothing new, but we feel that the market potential of wedding vendors who have not been fully tapped, which means we still have a chance, but our opportunity is so? And how tight encirclement of our products? With these questions, I visited the national market, when it is a state of panic so much noise during the SARS, SARS wrecked in the sun in May for the wedding market, relying on market-sensitive, I think it gave in October reserved for autumn the ‘overflowing’ possibilities. 9,10,11 three months of the wedding will be a sustained peak. This is an opportunity ah! But it is also told me t