Market share and market dominance relationship between the.doc

 PAGE \* MERGEFORMAT 4 Market share and market dominance relationship between the Afternoon there was a bit enthusiastic readers sent e-mail, to explore the relationship between market share and monopoly issues, the letter asked to: For a product where the market or how much the industry should reach the market share can be called ‘monopoly’ . I think this is a very good question. Reference to ‘market share’ and ‘monopoly’ in the relationship between the two basic concepts from the talk: 1, ‘market share’, also known as ‘market share’. Refers to the enterprise commodity sales (turnover) of goods in the same industry sales (turnover) in the proportion of generally expressed in percentage terms: market share = (a commodity sales / total sales of the kinds of commodity markets) * 100 % Competitive analysis, market share is an important indicator of the situation, but also the status of a comprehensive measure of corporate marketing economic indicators. High market share, indicating a good status of corporate marketing, competitive ability, occupies an advantageous position in the market; the contrary, it indicates that the state corporate marketing is poor, the weak competitiveness in the market at a disadvantage. 2, ‘monopoly’: usually refers to the structural market monopoly is defined as an industry, by the concentration of a small number of 12 enterprises to provide all products industry than from other companies to provide more than with a lower cost advantage. That in the industry or the kinds of products on the market, we only have 12 production is the most efficient; if a market or industry is one or a few large enterprises constituted, then call it a monopoly market structure. DMB Sony consumer products market research for many years engaged in research, for the Chinese consumer goods market competition in-depth insight into the structure that the ‘market share’ and ‘monopoly’ in close and subtle, but both necessary and sufficient did not constitute