Market segmentation is no problem but the product of the docking problem.doc

 PAGE \* MERGEFORMAT 8 Market segmentation is no problem but the product of the docking problem Recalling the functional beverage market in China, we will find that once the ‘Oriental magic water’ Jianlibao is the first wave, Red Bull is the second wave, using the 2003 ‘SARS’ the pulse of the sky, activation, class is called, Jin run, peacekeeping body, ‘he or she’ is the third wave. Entered after 2005, functional beverages into the overall adjustment period, but also begun to enter the fourth wave of this period is characterized by functional drinks greatest breakthrough in the ‘sports drinks’ concept into the characteristics of sub-stages. For example, ‘slender ladies’ functional beverage market segment, shot ‘weight’ signs, ‘the feminization of the domestic first drink’, turned out to sub-price level, the localization of high-end beverage products. Many people have applauded, saying, ‘slim ladies’ market segmentation of chess this step is very wonderful to go. But it’s not like this, because ‘slender ladies’ problems, or many. Let’s talk about the concept of beverages. Drinks are great concept and a drink for all our people. ‘Slender ladies’ the concept of playing did not say my children, drink, drink what the young, so the concept from the point of view, ‘slender ladies’ fight should be the concept of young women, which is equal to one segment of the population, the women want their slim division of this group out. Well, this should be called market segmentation, and that is from the market carved out a bunch of years, said that it was me, I had the whole package. Well, what it is to segment the market for? It looked for a ‘thin’ concept. From the market perspective, ‘slender ladies’ segment of the population is still relatively accurate; however, it corresponds to the market with the product when a problem arises. First of all, this product is a beverage. What is the function of the concept of beverages? Is the thirst-quenching. We all think a